Thanks for stopping by!

We are a proudly 100% Australian owned and operated online fashion store. We just love the glamour and fashions of old Hollywood movies and we sell vintage inspired dresses and skirts from the 1940s to the 1970s. But as our name suggests, our hearts really beat for the gorgeous style and colors of the 1950s with its swing skirts, wiggle dresses and cute patterns.


We specialise in vintage style day and evening dresses inspired by the styles of the 1950s but also the 1940s and 1960s. Our dresses range from elegant and timeless pencil and wiggle dresses all the way to those gorgeous retro pin up and swing designs. Sometimes with a slight modern twist! And if retro skirts are more your thing, check out our range of vintage inspired lovelies, from cute novelty patterns all the way to elegant pencil or mermaid creations.


We also believe that no matter where you are in the world, you shouldn’t have to pay extra for your dress so we very proudly offer free delivery on all our dresses and orders, anywhere in the world. So whether you live in Outer Mongolia or in West Texas, when you order one of our gorgeous dresses or skirts, you won’t have to pay any extra for shipping.

To keep the costs down and to be able to offer free delivery, our dresses may not always come in pretty packaging but its what’s on the inside that counts. And we are sure you won’t be disappointed.


We care about our customers and the dresses they buy from us. We pride ourselves on our excellent customer service and strive to make sure that all our customers are satisfied. And here’s what some of our customers have said about our dresses and customer service.

If you have any questions at all or if you just want to get in touch with us, we’d love to hear from you.


We get that sometimes the items you buy online just don’t work out. We have a hassle free 60 day returns and exchanges policy so if for any reason at all you decide not to keep your purchase, just contact us to arrange a refund or exchange.


Be sure to check us out and like us on Facebook or to follow us on Instagram and Pinterest. We are always adding interesting posts about the 50s or vintage related life & style to our blog and new dresses to our range so check in with us regularly or better still, sign up to our newsletter so you don’t miss out. We’ll even throw in 10% off your next order.

Eileen Ford and the Ford models in 1955. Colorisation by Lorna Clark; photograph by Mark Shaw