1950s – The Story Continues 

In part one of our overview on the 30 years that transformed women’s fashion, we looked at the 1940s and what women wore in a decade that was dominated by World War II.


Marilyn Monroe in black tulle dress 1951 oscars
Marilyn Monroe in a black tulle gown at the 1951 Oscars

Well by the start of the 1950s, fashion and styling had well and truly moved on and was heavily influenced by Dior’s ‘New Look’. For women the new designs provided a refreshing contrast to the austerity and constraints of the 40s. They were now dressing in styles with rounder, fuller skirts, pulled in high waists and fluid silhouettes with lots of fabric and embellishment in contrast to the functional and economical look of dresses in the 40s.

Grace Kelly in red dress 1955 by Howell Conant API Getty Images
Grace Kelly photographed by Howell Conant in Jamaica, 1955. Credit: API Getty Images

This photo of a dress by designer Cristobal Balenciaga from 1950 illustrates this new softer, feminine style.

A Cristobal Balenciaga dress, Harper’s Bazaar, 1950

Bright patterns, florals, polka dots and colors along with lots of cleavage (think all those halter necks, off the shoulder and strapless gowns) also became favorites for women.

Marilyn Monroe and Arthur Miller by Sam Shaw 1957
Marilyn Monroe and Arthur Miller photographed by Sam Shaw, 1957.


Audrey Hepburn floral dress Funny Face 1957
Audrey usually liked to wear pastels but chose this floral dress for Funny Face in 1957


Marilyn Monroe and Jane Russell in polka dot dresses 1953
Marilyn Monroe and Jane Russell outside the Chinese Theater, 1953

Hemlines dropped from at the knee to mid-calf, a fact which to us now seems to go hand in hand with the conservative mood of the decade but believe it or not, caused a lot of complaints from women when it was first introduced by Dior as part of his New Look collection in 1947. Many women saw it as a step backwards after the relative freedom of shorter skirts. There were also complaints about wastefulness and excess due to all the extra layers of fabric used.

Lucille Ball 1950s
Lucille Ball looking stunning in polka dots, 1950s


The circle skirt

One of the fuller, rounder styles which became a big trend in the 1950s was the circle skirt. It was an easy to make design where a literal circle of fabric would be cut from material to form the skirt itself. It created a voluminous skirt which was often made even bigger by wearing it with a petticoat underneath. A circle skirt typically fell to a mid-calf hemline and the look of it was usually varied by adding all kinds of patterns or appliques, including the famous poodle!

1950s circle skirt and sheath dress
A 1950s catalogue featuring a circle skirt


The poodle skirt
One of the most iconic fashion trends of the 1950s, as we mentioned above, the poodle skirt was a type of circle skirt invented in 1947. The first poodle skirt was created by the actress and singer Juli Lynne Charlot as a variation of a Christmas themed circle skirt which she had made of felt when she wanted something fun to wear to a party. The original skirt was so popular that soon she was creating a variety of designs to put on the skirts, all with a unique story to tell. The poodle skirt became the most popular and widely known of all the motifs and soon the idea was being copied by designers everywhere who began adding all types of appliques to circle skirts. Here are just a few examples:


1950s poodle skirt
A lady wearing one of the original poodle skirts in the 1950s

And here’s another dog breed:

Lady wearing a poodle skirt variation 1950s
Are they cute or what!

And just for something different, here we have the Eiffel Tower, a telephone and for something straight out of Tom & Jerry, a mouse stirring a cocktail!


1950s circle skirts with variations
Now that’s novel!

Sheath and wiggle dresses and skirts
Despite the popularity of circle skirts, the other look we associate with the 50s today was its opposite. The sheath skirt or dress, also known as the pencil dress and the wiggle dress, or skirt, were a less conservative look that hugged women’s curves. The curvy, hourglass figure was considered the ideal for women at the time (think Marilyn Monroe and Jayne Mansfield) and the wiggle and sheath dresses were styles designed to highlight those curves.

Marilyn Monroe in halter wiggle dress
Marilyn in a casual halter wiggle dress, 1953


Grace Kelly in a sheath dress by Howell Conant, Jamaica 1955
Grace Kelly in a gorgeous red sheath dress photographed by Howell Conant, Jamaica 1955


The wiggle dress, as the name suggests, was a type of dress which forced women to ‘wiggle’ rather than walk properly due to its narrow, tapered skirt. The dress below is a classic example of a wiggle. You can see the tightness and the narrowness through the legs must have made the dress quite difficult to walk in. By the way, this is the legendary 1950s actress and sex symbol, Gina Lollobrigida.

Gina Lollobrigida in a wiggle dress
Gina Lollobrigida in a wiggle dress, 1950s


Jayne Mansfield and Daughter In New York 1955
Jayne Mansfield walking her daughter, Jayne Marie in New York, 1955. Photo credit Susan Wood/Getty Images

Here is another example of Jayne Mansfield n a wiggle – see how long and narrow the skirt is through the leg? Definitely not made comfort or distance!

Jayne Mansfield in a wiggle dress 1950s
Jayne Mansfield in a wiggle dress, 1950s


Capri pants

Elizabeth Taylor in pants by Sanford Roth 1954
Elizabeth Taylor in capri pants, photographed by Sanford Roth, 1954

But the 50s were not just all about skirts and dresses. In the 1940s women had begun wearing pants for practicality and out of necessity. By the 1950s though, pants really came into their own as a fashion choice and a standard part of women’s wardrobe. The wide leg, tailored trouser of the 40s gave way to a new style of fitted pants and with the addition of 3/4 length, the capris were born. For the first time too, shorts began to make an appearance as a fashion choice mainly for young women.

girls in pants-1950s
Girls in all kinds of pants and jeans in 1950s


Grace Kelly in pants 1950s
Grace Kelly in jeans, 1950s

The most iconic capri pants wearer was of course Audrey Hepburn and she really made the look her own.

Audrey Hepburn in capri pants 1956
Audrey relaxing in 1956


The other 1950s – youth culture

1950s girl gang
A 1950s girl gang

While the womanly hourglass look was the distinctive look of the 1950s, it was also quite a mature and didn’t fit everyone’s style. Every decade has its own youth counter culture and the 1950s were no different. Among the social changes of the 50s came the emergence of a very new and specific youth culture with its own corresponding fashion style. The idea of ‘the teenager’ as a defined group was born in the 50s and with it a number of sub-cultures, the biggest among them all of course being rock and roll.

Every sub culture and counter culture has its own identifiable fashion and style and those of the 1950s were no different. So let’s take a look at some of the main ones and their impact on women’s fashion in the 1950s.


The Greasers

Greaser guys in 1950s

Greaser guys in 1950s
In America, the core rebel youth culture of the 50s was the Greaser. Men had slicked back hair and a tough James Dean rebel look with lots of rolled up jeans, tight shirts and leather or bomber jackets. Some of the ladies were also a little ‘tough’ looking; leather jackets, pants and big hair. Rock & roll music which was itself a new trend in the 1950s was a major part of this culture. Although it was made in 1978, the movie Grease depicts the greasers and their style perfectly.

Greaser girls from The Outsiders
1950s Greaser girls as depicted in another movie, The Outsiders

Believe it or not, as this next picture shows, there were even some all girl motorcycle gangs!

Ladies biker gang 1950
Girls in a biker gang adding that feminine touch, 1950

But not all girls who hung out with the ‘bad boys’ in leather jackets dressed this way. Many simply wore a version of the teen 50s ‘uniform’; circle skirts or swing dress with a cinched in waist and some kind of blouse or knitted top.

1950s Teddy boys and their dates
1950s Teddy boys and their dates

Rockabilly culture
Although there is a little bit of crossover between the Greaser and Rockabilly cultures, the core difference is that the Greasers were more about the general idea of rebelling against tradition and conservatism. Rockabilly culture on the other hand was centered on a love of the music style itself.

Rockabilly is also the fashion culture we most associate with the classic polka dot swing dress or skirt, short bangs and red heels. Because of a revival in rockabilly fashions in 1980s and 1990s, its also become the stereotypical look we think of for the 50s and has somewhat blended with the 50s pin up look for women. Just think of Betty Page and you get the idea.

For a more traditional rockabilly look from the 1950s though, here’s a photo of rockabilly singer Janis Martin, billed in her day as the ‘female Elvis’. She looks like a pretty sweet rockabilly girl here.

Rockabilly singer Janis Martin 1956
Janis Martin just after being signed by RCA in 1956

The Swing Dress
The appeal of rock & roll and rockabilly dancing created the popularity of the classic 1950s style swing dress. The full skirt, typically combined with a petticoat or a more fuller crinoline underneath, was perfect for swishing and swirling beautifully while dancing, as we can see here.

Rock and roll and swing dancing in 1950s
Now that looks like fun!

Teddy girls

Another youth sub-culture that emerged out of the 50s, this time in the UK, was the Teddy Boys and Girls. The Teddy Boys were a British group of young working class men who wore clothing that harked back to the Edwardian era but despite this more conservative look, the group was also very much about making a statement and rebelling against their times. The Teddy Girls were an offshoot of this group, and as you can see they wore quite similar clothing to the men with tailored suits and old fashioned, high collar blouses.

1950s london-teddy_boys-and girls
Teddy boys and girls, London, 1950s

As a youth subculture, the Teddy Girls and Boys had a fair bit of longevity and with various revivals along the way, surprisingly enough, lasted well into the 1980s.


So all in all, women’s fashion of the 1950s was surprisingly mixed with styles ranging from the conservative to the rebellious and from the very glamorous to the quite plain. A big contrast to the relatively narrow range of styles worn by women in the 1940s. It was the variety of styles worn in the 50s which reflected society during that decade – conservative and traditional but with an emerging youth culture and counter culture that was all about rebellion and rock & roll.

1950s greaser boys
1950s greaser boys looking tough in their bomber jackets


The variety of fashions worn in the 1950s paved the way for what was to come in the 60s when women’s dress and fashions in general underwent even more dramatic changes. Hope you enjoyed this post on the amazing fashions of the 1950s. In our next and final installment of this series, we will check out the dramatic transformations that happened in women’s fashions in the 1960s and look at what caused them.


In the meanwhile, if you’ve been inspired by the variety of gorgeous dresses of the 1950s, check out these vintage style beauties from our collection.

Marianne Vintage Floral Chiffon Dress

Miss Lark Bahar in the Marianne Vintage Floral Chiffon Dress


Audrey Vintage Style Red Tartan Swing Dress

Madison Steward in the Audrey Red Tartan Swing Dress

Whether you’re after something a little sexy to spice up date night or need to add a bit of vintage glam for a special occasion, you’ll find that cute little frock to bring out your inner retro goddess.

Vintage Sweetheart cherry swing dress

Sweetheart Cherry Swing Dress

And we haven’t forgotten about Rockabilly lovers either with plenty of polka dot and swing dresses, just perfect for dancing!

Vintage Salmon Polka Swing Dress

Miss Lark Bahar in the Salmon Polka Swing Dress